Digital Marketing Manager, CRO
Greenhouse.com
Our mission at Greenhouse is to make every company great at hiring – so we go to great lengths to hire great people because we believe that they’re the foundation of our success. At Greenhouse, you’ll join a team that collaborates purposefully, fosters inclusivity, and communicates with transparency and accountability so we can help companies measurably improve the way they hire.
Join us to do the best work of your career, solving meaningful problems with remarkable teams.
Greenhouse is looking for a Digital Marketing Manager, CRO to join our team!
We are seeking a Digital Marketing Manager, CRO to own Greenhouse’s website as a critical growth channel. This person will be responsible for driving traffic through on-page optimization, improving conversion rates via experimentation and personalization, and ensuring that our website experience drives our demand generation goals. You will oversee SEO/AIO, CRO, GEO, and the analytics/tagging infrastructure that powers our reporting. You will also serve as the website analytics subject matter expert and own website reporting cross-functionally. This is a mid-level role ideal for someone with 5+ years of experience in website optimization, digital marketing, and SEO.
Who will love this job
- An Owner – you want to own the company website as a critical growth channel, leading the strategy and execution across SEO/AIO, CRO, and GEO to drive demand generation goals.
- An Analyst – you are motivated by results and thrive on managing testing roadmaps (A/B, multivariate, personalization), using an analytical mindset to turn complex data into actionable insights.
- A Collaborator – you enjoy working with developers, designers, and cross-functional marketing teams to address site enhancements and inform content strategy.
- A Problem-solver – you utilize strong project management skills and attention to detail to audit existing landing pages, build optimization roadmaps, and ensure data integrity across the website ecosystem.
What you'll do
- Website Growth & Optimization
- Lead strategy and execution for SEO/AIO, CRO, and GEO initiatives to increase qualified traffic and improve conversion rates.
- Partner with design, content, product marketing, and website teams to optimize landing pages, user flows, and overall website performance.
- Own website testing roadmap (A/B, multivariate, personalization) and translate findings into scalable wins.
- Analytics & Tagging Infrastructure
- Manage website analytics implementation (GA4, GTM, etc.), ensuring accurate tracking of traffic, conversions, and key events.
- Partner with RevOps and Channel Marketers to align website reporting with funnel and pipeline metrics.
- Audit and improve tagging, pixels, and data integrity across the website ecosystem.
- Cross-Functional Partnership
- Collaborate with channel marketers, the website team, and product marketing to ensure campaigns are optimized through the website.
- Work with web development partners to scope, prioritize, and launch enhancements.
- Provide insights and reporting to leadership on website performance and optimization opportunities
You should have
- 5+ years of experience in digital marketing with a focus on website optimization (SEO, CRO, analytics), specifically in a B2B SaaS environment.
- Strong understanding of Google Analytics (GA4), Google Tag Manager, and website A/B testing tools (e.g., Intellimize, Optimizely, etc).
- Proficient in SEO tools (e.g. SEMrush, Ahrefs, BrightEdge) and comfortable working with CMS platforms (e.g. WordPress, Webflow, HubSpot CMS, etc.).
- Analytical mindset with the ability to turn data into actionable insights.
- Experience collaborating with developers, designers, and cross-functional marketing teams.
- A problem-solver with strong project management skills and attention to detail.
- Additional projects and responsibilities as business needs require.
- Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren't always in alignment with a given role - but those are qualities we value at Greenhouse. If you don't meet 100% of the qualifications outlined above, we still strongly encourage you to apply
Applicants must be currently authorized to work in the United States on a full-time basis.
If you are based in California, we encourage you to read this important information for California residents linked here.
The national pay range for this role is $100,000 - $132,000. Individual compensation will be commensurate with the candidate's experience and qualifications. Certain roles may be eligible for additional compensation, including stock option awards, bonuses, and merit increases. Additionally, certain roles have the opportunity to receive sales commissions that are based on the terms of the sales commission plan applicable to the role.
Greenhouse provides a variety of benefits to employees, including medical, dental, and vision insurance, basic life insurance, mental health resources, financial wellness benefits, and a fully paid parental leave program. For US-based employees, we offer short-term and long-term disability coverage, a 401(k) plan and company match. U.S. based employees also receive, per calendar year, up to 14 scheduled paid holidays and up to 80 hours of paid sick leave. Non-exempt employees accrue up to 20-25 days of paid vacation time annually, depending on tenure, and exempt employees have flexible paid time off (PTO).
The anticipated closing date for this role is November 21, 2025.
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This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement, not replace, human decision-making.
Who we are
At Greenhouse, we live by our mission through using our own product to help us hire the right person for the job, every time. We are a remote-first company and have shared office spaces in New York City and Ireland, and optional co-working spaces that give us flexibility to do our best work anywhere. We take an active role in our growth through a performance review program that’s committed to providing actionable feedback, and a bonus structure that rewards great performance. We believe that bringing together a variety of perspectives makes us a stronger company – and we nurture leaders who create an inclusive culture and invest into employee resource groups that celebrate our differences and life experiences. We’re proud to have built an award-winning culture that’s been recognized as Fortune’s Best Places to Work and Inc.’s Best Workplaces multiple years in a row.
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Greenhouse Software is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation during the application process, reach out to accommodations@greenhouse.io.
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