Associate Digital Marketing Manager
Greenhouse.com
About Mirakl
Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.
Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.
Mirakl is trusted by Macy’s, Saks, Henry Schein, The Knot, 1800-Flowers, Best Buy, Lowe's, Ulta and 450+ industry-leading businesses worldwide. For more information: www.mirakl.com.
Your Impact:
We are seeking a proactive and energetic digital marketing expert to drive the development of multi-channel digital campaigns that drive engagement, lead generation, and revenue growth. The ideal candidate has experience with B2B SaaS marketing across channels and exposure to account-based marketing strategies. This role reports to the Senior Manager of Growth Marketing and is hybrid at our Boston, MA, office.
What you will do at Mirakl:
- Develop and execute digital channel strategies across LinkedIn, 6sense Display, Google Ads, Reddit, Meta, and emerging platforms to amplify content, events, demand generation offers, and integrated campaigns
- Determine optimal digital channel distribution plans for all marketing assets, including thought leadership content, webinars, field events, demand gen offers, customer announcements and launches, by mapping the right content to the right channels and audiences
- Build, launch, and manage multi-channel digital advertising campaigns in partnership with the growth marketing team to drive awareness, engagement, and pipeline generation
- Write compelling ad copy for all digital channels, leverage Canva to navigate and customize design templates, and contribute to creative direction and design briefing
- Design and implement sophisticated retargeting frameworks across platforms to nurture prospects throughout their buyer journey and maximize conversion rates
- Conduct ongoing campaign optimization through continuous A/B testing of creative, messaging, audience targeting, and bidding strategies
- Leverage AI tools to accelerate campaign planning and execution—supporting audience insights, ad copy/creative iteration, A/B test ideation, and performance optimization across channels
- Own digital advertising analytics and reporting, partnering with the revenue operations team to provide deep-dive performance analysis and data-driven recommendations to optimize ad spend
- Partner cross-functionally with content, product marketing, sales, and field marketing teams to align digital distribution strategies with business priorities
- Manage digital advertising budgets, ensuring efficient allocation across channels and campaigns to maximize pipeline contribution
- Campaign setup and operations including: Hubspot, Salesforce, & 6Sense
What Mirakl is looking for in a candidate:
- Bachelor's Degree in marketing, communications, or related field
- 3+ years of relevant work experience in programs or digital marketing, preferably in a high tech environment
- Proven success in marketing programs and project management
- Ability to work in a fast-paced environment with multiple stakeholders
- Demonstrated ability to organize, prioritize, and multitask under tight deadlines
- Detail oriented individual that takes initiative to define and improve processes
- Working knowledge of marketing automation, CRM, and advertising platforms
- Hubspot, Salesforce, & 6Sense experience a plus
- Canva, video editing tool, or other creative experience a plus
- Experience with marketing reporting
- Proven history of using AI to optimize and launch campaigns
- Ability to travel when necessary; Periodic international travel required (Paris)
Below you will find the reasonably estimated annual compensation range for this role. This range includes a base salary and, where applicable, a variable incentive (e.g.,bonus or commission) tied to the role. Your starting compensation within this range will be based on your relevant skills, and experience and education, with any future adjustments informed by role scope, performance, and internal pay equity. In addition, Mirakl offers a wide range of competitive benefits including health, dental, 401(k) match plan, commuter, and PTO. Find out more about our benefits here.
We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a global leader powering digital transformation for 450+ of the world’s most innovative retailers and B2B organizations, we strongly encourage you to apply to any of our roles, even if you think you’re not an exact match.
We may use Artificial Intelligence (AI) solutions to help streamline our hiring process, including screening applications, analyzing resumes, and assessing responses. While AI helps us work efficiently, all final hiring decisions are made by humans. For more information, visit our AI Guidelines for Candidates and Interviews.