Key Responsibilities

1. Content & Integration Strategy
2. Build River’s brand integration roadmap across creators, films, digital content, culture, and communities
3. Identify content formats where River can naturally appear (web series, short films, music videos, vlogs, podcasts, live streams, etc.)
4. Develop a consistent messaging framework so every integration reinforces brand pillars
5. Influencer & Creator Ecosystem
6. Evaluate and onboard creators across lifestyle, regional, micro/macro segments
7. Own creator selection, negotiation, briefing, content quality control, and performance review
8. Build long-term creator squads in key markets to drive hyperlocal content
9. Execution & Measurement
10. Draft clear briefs and ensure creators understand brand guidelines
11. Review content before publishing; ensure no misrepresentation of product or brand
12. Track output, ROI, reach, and sentiment; present monthly performance insights

Ideal Candidate

1. 4 - 6 years of experience in influencer marketing, content strategy, branded content, or entertainment partnerships
2. Strong understanding of digital content trends and regional creator ecosystems
3. Ability to evaluate creators, scripts, and storylines for brand fit
4. Good negotiation skills and experience managing large volumes of creators
5. Comfort working with production teams, agencies, and fast-paced marketing environments
6. Sharp eye for content quality, storytelling, and messaging integrity